Beauty devices have become increasingly popular as technology has infiltrated all

aspects of life. From LED face masks and microcurrent skin tightening tools to at-
home laser hair removal and makeup brushes, beauty tech is booming skin care products. And with

good reason. Whether you want to define cheekbones, reduce visible wrinkles or
tackle an acne or rosacea flareup, there’s now a gadget for every skincare and
results-oriented concern. Beauty devices work in tandem with advanced
formulations to amplify their efficacy and deliver what highly educated consumers
now crave: smart, targeted beauty treatments.

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For the first time in history, brands are now able to offer at-home devices that
replicate high-end in-office experiences And as millions of people shelter in place
during the coronavirus pandemic, beauty gadgets are providing an easy, convenient
way to recreate spa-like treatments in your home.
With a range of gadgets that do everything from boost your skin’s microbiome to
reduce the appearance of fine lines and wrinkles, beauty devices are now being
offered by some of the largest and most well-established names in beauty –
including L’Oreal (Clarisonic), Foreo, IOPE, Y-Man and Procter & Gamble’s Braun and
SK-II. But there are also smaller, forward-gazing beauty companies that are grabbing
the attention of consumers with their edgy, innovative and often playful products.
One of the biggest beauty gadget trends is cleansing brushes – first made popular by
Clinique’s Clarisonic, which uses rotating bristles to give your skin a deep clean that
removes dirt and makeup residue and helps stimulate new skin cell growth. And
while the earliest cleansing brushes may have been somewhat aggressive, today’s
options are gentler and more effective, especially when paired with a nourishing
cleanser like Shiseido’s Luminous Cleansing Oil.

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Another incredibly popular beauty device is the non-invasive microdermabrasion
tool, which uses spinning discs coated in aluminium oxide crystals to remove dead
skin cells and leave your complexion brighter and smoother. And for those who want
to go a step further, there are even smart beauty devices that can analyse the
condition of your skin via a selfie or app, such as La Roche-Posay’s spot scan, which
allows users to obtain a skin diagnostic from their smartphones and recommend the
best anti-acne routine.
Finally, there’s the beauty-enhancing hi-tech gua sha from Basecamp Beauty, which
is handcrafted from Tiger’s Eye gemstone and works to sculpt and lift the skin using
daily facial massages. This also helps reduce puffiness and inflammation while
boosting absorption of your favourite skincare products.
Despite the rise in popularity of beauty devices, some of them can cause irritation or
even damage your skin. Therefore, it is important to choose the right one for you.
Ultimately, the most effective and safe beauty devices are those that have been
developed in partnership with a skincare brand. This ensures the best-in-class safety
standards and performance, while also ensuring that you get the most out of your
gadget. Ultimately, this is the only way to truly maximise the potential of beauty

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